5 Crucial Factors to Consider for a Successful Black Friday Strategy

25 September 2024

Black Friday is a big opportunity for businesses, but it comes with some unique challenges. Here are 5 crucial factors to consider for a successful Black Friday strategy

Optimize inventory management

According to a survey conducted by WooCommerce, business are reporting a 66% increase in sales during this period managing your stock efficiently is critical. Make sure your most popular products are fully stocked and use Business Central to synchronize inventory in real-time. But watch out, dont start overselling your stock. Overselling can lead to unhappy customers, while understocking means missed opportunities. Our e-commerce connectors for Microsoft Dynamics 365 Business Central ensure accurate inventory data, allowing you to forecast demand and avoid stockouts or overstocking. Check out our solutions here.

Ensure website performance
Website crashes or slow loading times during a high flow of sales can drive customers away. Shoppers expect a quick and seamless experience, particularly on days like Black Friday when competition is big. Ensure your website is hosted on good infrastructure, optimizing load times, and testing for performance under a lot of traffic.

Prepare for payment processing overload
With the increased amount of orders, it’s important to offer flexible payment methods that can handle that increased amount of demand. Customers expect a smooth checkout process, and any delay could lead to a missed sale. Use multiple payment gateways and make sure they are well-integrated and tested.

Have a good order fulfillment system
Effective order management is crucial. Automating your order workflows, from processing to shipping, will save time and prevent errors. Black Friday doesn’t end when the sale is made; it’s also about delivering products efficiently.

Customer service & communication
With increased traffic comes higher demands for customer support. Ensure you have a clear communication strategy in place, including automated responses and live chat for quicker assistance. Post-sale support, including handling returns or tracking issues, needs to be top-notch to maintain customer loyalty. 46% of businesses report that they make around 30% of there anual sales volume during the holiday season. With good customer care you can set up the right envoirement for people to come back to your website next black Friday.

We’re here to ensure your website can seamlessly manage the high traffic this Black Friday. You can contact us for the possibilities here.